Cyclists are sometimes difficult to spot, but there is no way you will miss one wearing this bike helmet. After all, how often do you see a human LEGO character in traffic? We’re guessing not often.
The helmet was designed by Clara Prior and Simon Higby, two employees from the Stockholm office of advertising agency DDB. Given that every 5th hour, a child sustains a serious head injury, yet 44% of all Swedish kids do not wear a helmet, they wanted to come up with a design that children would actually want to wear. The most important thing was to find an object that is easily recognizable for children, in this case, the hair from a LEGO figure. The project was part of Higby’s MBA thesis and the pair enlisted the help of Danish design company MOEF who created the prototype for them last year. Unfortunately, it’s not actually a thing yet and it’s still in its prototype phase. But here’s crossing our fingers that it will be soon!
#1. Cyclists are sometimes difficult to spot…
#2. …But there’s no way you’ll miss one wearing this helmet
#3. Every 5th hour, a child sustains a serious head injury, yet 44% of all Swedish kids do not wear a helmet
#4. That’s why Highby wanted to come up with a design that children would actually want to wear…
#5. …Something that is instantly recognizable for children
#6. …The hair from a LEGO figure!
#7. The helmet is currently in prototype phase, but we tried it on a real person in Photoshop, and it looks fantastic!